Where bold ideas meet

Unforgettable experiences

and storytelling magic

Turning Ideas Into Experiences That Stick

At Think Squared, we don't just create content-we craft experiences that cut through the noise, connect with people, and stick in their memory long after the lights go down. Since 2012, we've been turning bold ideas into aweinspiring events, videos, and creative campaigns that make brands unforgettable.

Our Mission:

Awe-Inspiring content, Unforgettable Impact

We exist to produce content that amazes, entertains, and inspires, ensuring your brand leaves a lasting impression. Every project we touch is infused with creativity, precision, and a touch of daring magic that makes audiences stop, watch, and remember.

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Our Purpose

At the heart of Think Squared is a simple truth: stories are meant to be felt, not just seen. We help companies tell their story by creating experiences people don’t just witness—they live, remember, and carry with them. Whether it’s a live event, a video campaign, or a fully immersive brand experience, we make sure your story lands with impact.

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Our Values

Be Authentic

We believe the best work comes from being true to ourselves—and true to your brand. Authenticity drives creativity, builds trust, and makes every message resonate.

Connect

Every project is a chance to connect—your brand with your audience, your team with their passion, and ideas with unforgettable execution. Connection is our compass.

Reflect Culture

A great creative is culturally aware and socially tuned in. We ensure that every story, design, and experience reflects the culture of your brand and the people you want to reach.

Collaborate

Creativity thrives in collaboration. We work closely with clients, partners, and audiences to ensure ideas grow bigger, bolder, and better than ever imagined.

Live With Integrity

Integrity isn’t just a value—it’s our standard. We deliver on promises, respect timelines, and handle every project with honesty, transparency, and professionalism.

Our Crew

Mark Locke

Founder/Owner & Director of Creative, Think Squared Creative

Mark Locke is the Founder, Owner, and Director of Creative at Think Squared Creative, where he leads with vision, heart, and an unwavering belief in the power of people and storytelling. He loves what he does, and just as importantly, he loves the people he does it with. The work is rewarding, sometimes difficult, and always done with joy.

Mark’s creative journey began with a challenge: taking mundane subject matter and finding ways to bring it to life through video and creative content. At a certain point, he decided to be bold and flip that model entirely, choosing to breathe energy, emotion, and humanity into the work. That decision became the foundation for Think Squared Creative.

Over the course of his career, Mark has completed more than 30 conventions, shaping live experiences that balance clarity, creativity, and impact. One pivotal moment came during a major convention in Orlando, when a training and creative initiative he had poured himself into was acknowledged on stage in front of thousands. It was both vindicating and clarifying, a signal that it was time to take everything he had learned and build something of his own.

Another defining chapter followed when Mark and the Think Squared team fully wrote and produced awards shows for a global brand in 2016 and 2017. They didn’t just support the show. They shaped it end to end — from scripts and presenter coaching to overall production. That was the moment Mark knew the work had evolved. Think Squared had arrived.

Mark describes himself as an “odd bird.” He thinks differently, moves to his own rhythm, and holds himself to an exceptionally high standard. He believes joy lives in the balance between discipline and creativity, and that the best work comes from pushing boundaries while staying grounded in purpose.
What energizes Mark most is the team. When the team is engaged, connected, and firing on all cylinders, there’s nothing like it. And when the show ends and everyone knows they left it all on the field, that shared exhaustion and pride is the reward.

Teammates rely on Mark for vision, steadiness in chaos, and the occasional well-timed laugh when the room needs it.

Outside of Think Squared, Mark unwinds by building things, tackling construction projects, hiking, working out, and creating. Lately, that creativity has expanded into acting, improv, and stand-up comedy. He is deeply grateful for life, perspective, and second chances, experiences that have shaped both who he is and how he leads.

Known For: Vision, creative courage, and leading with heart
Walk-On Song: “Dangerous” – Conroy Smith or “To Be Honest” – Young Dolph
Guiding Principle: Slow. Steady. Enough.
Fuel of Choice: Black coffee

Chad Lewis

Managing Director, Think Squared Creative

Kevin Phelan

Managing Writer & Producer, Think Squared Creative

Kevin Phelan is the primary writer for Think Squared Creative, responsible for shaping the voice, humor, and narrative arc of the work audiences experience on stage and on screen. As Managing Writer and Producer, he helps lead creative ideation and script development, staying involved through production to ensure every story lands as intended.

A lifelong writer and performer at heart, Kevin believes great writing should do more than inform. It should entertain, surprise, and occasionally make people laugh without meaning to. Word choice is intentional. Laughter is involuntary.

Kevin’s path to creative work was anything but traditional. He first met Think Squared as a client and collaborator while working in corporate sales within the consumer-packaged goods industry. After several years collaborating on awards shows and live events, he joined Think Squared full-time.

Long before that, Kevin had been honing his creative instincts as a hobby writer and comedian. From improvised storytelling in elementary school to writing and directing live sketches for his college baseball team, he discovered early on that he was built for the moment an audience laughs and for helping to create that moment for others.

One of Kevin’s proudest milestones came with his first major project as a full-time creative, where he worked entirely behind the scenes. Writing, producing, and coaching content delivered by others on stage and watching it succeed reinforced his ability to translate humor and story through people, not just performance.

Kevin brings an audience-first perspective shaped by 15 years in corporate sales, presenting to major retailers, attending countless conventions, and living life on the road. When things get intense, his superpower is relentless positivity, whether that means a well-timed joke, a steady presence, or knowing when to step aside so the work can shine.

Outside of Think Squared, Kevin enjoys time with his wife, kids, and dogs, cheering on his children at sports and musical performances, traveling to Michigan, and participating in the long-running Phelan Green Chile Phest, an annual New Mexico tradition now more than 40 years strong.

Known For: Writing that connects, sharp punch-ups, and keeping creative energy high
Walk-On Song: “She Sells Sanctuary” – The Cult
Guiding Principle: “Jokes are better when you have to explain them.”
Fuel of Choice: Black coffee — and water. Constantly.

Let's Create Something

Memorable

Your story deserves to be seen, felt, and remembered. Let’s turn your ideas into experiences that people will carry with them forever. Get in touch with us now.

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